Module Overview
Through this module you can develop the linguistic competency to function in a global context.
You can explore what language is and develop your skills in reading, writing, listening, and speaking through a variety of media. You'll be able to learn about varieties of English and different styles for different occasions and purposes.
You will have opportunities to apply your language skills to solve problems and explore cultural issues, in addition to developing leadership skills.
Module Overview
The module aims to enable you to:
• Develop an understanding of the different cultures and how they impact on the way business is conducted
• Understand the complexities of managing diversity in global organisations
• Demonstrate awareness of the need for modern businesses to effectively communicate across different cultures
• Develop the understand of cultural diversity when working in a team to successfully manage conflicts
Module Overview
The course takes an integrated approach, examining how AI-driven digital marketing complements and enhances traditional marketing principles- in a global context.
Module Overview
Globalisation has transformed the business landscape, creating new interactions and interdependence among nations and altering governmental roles. This module aims to enhance students' understanding of the complexities affecting international business. Students will learn key concepts and theories, developing the skills to assess opportunities and costs of international expansion. By promoting a cross-cultural perspective, the course prepares students for effective teamwork in diverse environments and deepens their understanding of the dynamics of internationalisation.
Module Overview
Global leadership competence such as cultural awareness, intercultural communications, strategic thinking and global mindset are highly valuable skills in today’s competitive workforce.
The Global Leadership module gives you a real-world context through which to explore leadership in global setting. It also allows you to recognise, reflect, and articulate the important academic and personal development gained from the module to enhance your employability skills which you could also apply back home.
You can gain better understanding of how to effectively lead globally by exploring the different leadership theories and approaches relevant to global leadership such as sustainable leadership, social change model of leadership, and ethical leadership. You can also gain insight on how culture affects ones leadership style.
Module Overview
This module equips students with the knowledge and skills needed to navigate the complexities of formulating and implementing strategies in a global business environment. As organisations increasingly operate across borders, understanding how to achieve and sustain competitive advantage internationally is vital.
The module explores core strategic management concepts, including environmental and internal analysis, competitive advantage, corporate and business-level strategies, international and global strategies, and international market entry modes. Students will also engage with key frameworks to evaluate national competitive advantage and cultural dimensions to address cross-cultural challenges related to international strategies. Topics such as ethics, corporate social responsibility, and strategy implementation provide a holistic view of international strategy.
Through this module, students will develop the ability to analyse dynamic global markets, solve complex strategic problems, and design innovative strategies for international growth. They will enhance their cultural awareness, learn to assess ethical considerations, and reflect critically on their learning journey.
By the end of the module, students will be able to conduct comprehensive situational analyses, craft and justify international strategies, and propose actionable implementation plans, preparing them for careers in international business and consultancy. This module fosters critical thinking, creativity, and strategic acumen in a global context.